When selling yourself, be quick, direct, and get your point across in less than half a minute. We’re always on a hyper deadline. No time for small talk. Tell me what you have and let’s go. 10-second sound bites, three word emails, short hand text messagesspeed of communication is king. You can either resist this fast pace and lose out, or make it work for you and watch it pay off nicely.

Small business owners: get to the point fast and then get faster. Give your unique selling proposition without fluff. If you have a janitorial supply company, skip the long description. Try this instead: “You know how sometimes there are bad smells coming from restaurant kitchens or smoky bars?we fix those problems. We have fun finding cleaning solutions.” It’s quick, unique and memorable. And you haven’t wasted your prospects’ time. He is impressed you know your business that well and can convey a meaninful message that quickly.

Get noticed. Impress potential customers by knowing who you are and what you do. This isn’t your whole pitch, just the first one. Get it right now and you’ll have all the time in the world to build a profitable relationship with your new customer in the days and years to come

Betsey Duggan is the president and CEO of McMann & Tate Advertising, a midwest agency that insists its clients do all necessary to stand out from the crowd.

When writing your press release there are a few tips that will help you turn an ordinary topic into the sort of hot item that will end up winning you massive publicity.

a) In your press release put yourself in the shoes of the reader. What is of interest to them? How can they benefit from the information that you have?

b) Sometimes simple information of something you are doing in your blog can be of great benefit to many folks out there. My advice is that any new thing you do at your blog, simply announce it in a brief press release. You will not hit a home run every time but you never know when you will and end up increasing your traffic many times over. What’s more, every press release is bound to attract some sort of interest.

c) As much as possible give actual figures and numbers to support what you are saying in your press release. You can even get figures from the industry in general to illustrate a specific point in your web site. Figures will always add great weight to any press release.

d) There is nothing wrong with using your targeted keyword phrases in your press release. In fact it is a brilliant idea.

Interested in sending your press release where over 50,000 bloggers will instantly see it?

Cordless drills are an extremely practical tool for use in everyday projects around the home or in the business. You can use cordless drills to hang pictures, build furniture, and for other fix it up projects. There is a wide array of cordless drills on the market. This plethora of cordless drills may seem overwhelming even the most experienced person.

Choosing A Cordless Drill?

When choosing a drill, you should first assess why you need a drill. This should be your guiding force in picking out the most appropriate drill. Think about: what project(s) will you be working on; how much power do you need in the drill; what type of wood or material will be drilled; is precision necessary; do you require a light-weight drill; and what is your budget.

Do A Test Drive

Each manufacturer of cordless drills will offer different qualities, sizes, and models. Make sure you choose a manufacturer of cordless drills that is well-respected and professional makers. Oftentimes your local hardware or department store will have several makes and models from different manufacturers of cordless drills for you to try out hands on. How do the cordless drills feel in your hand? Take some time to talk with the salesperson, ask him/her questions. Is it too light? Too heavy? Easy to handle? Your drill requirements will vary according to your project, so give the sales representative the details. Do some cost comparison with the different manufacturers by looking at what each of the cordless drills can do, size, weight, power, etc. Cordless drills come with rechargeable batteries, extra sets of batteries, and other special amenities. What types of extra amenities appeal to you? Can your budget support the drill of your dreams? It is a smart decision to take the extra time to physically try out the different drills, so you will make a wise, knowledgeable choice in this hardware investment.

Drills and other hardware products are constantly being upgraded and improved. The drills on the market today offer much more than they did many years ago. You are sure to find an excellent drill to match your home or work project needs and your budgetary limitations.

Margarette Tustle writes tips for family and the home. Learn more about drills at ddrill.com

There are many ways to promote your website and one of the
most efficient ways is to use search engines. Search
engines are the first stop for most people trying to find
information, services, and products online. Because of
this, it is essential that your website appears quickly in
search results.

The Internet contains numerous search engines, some of
which offer what is known as “paid inclusion.” This means
that you pay the specific search engine an annual fee for
your web page to be included in their index.

Of course, every search engine already has an automated
program commonly called a “spider” that indexes all the web
pages it locates online, and it does this for free. So
whether you pay or not, your web page will eventually be
indexed by all Internet search engines, as long as the
spider can follow a link to your page. The major issue is,
then, how quickly your page is indexed.

A search engine that offers a paid URL inclusion uses an
extra spider that is programmed to index the particular
pages that have been paid for. The difference between the
spider that indexes pages for free and the spider that
indexes only pages for a fee is speed. If you have paid for
inclusion, the additional search engine spider will index
your page immediately.

The debate over paid URL inclusion centers around the
annual fee. Since the regular spider of these search
engines would eventually get around to indexing your web
page anyway, why is a renewal fee necessary? The fee is
necessary to keep your pages in the search engine’s index.
If you go the route of paid inclusion, you should be aware
that at the end of the pay period, on some search engines,
your page will be removed from their index for a certain
amount of time.

It’s easy to get confused about whether you would benefit
from paid inclusion since the spider of any search engine
will eventually index your page without the additional
cost. There are both advantages and disadvantages to paid
URL inclusion, and it is only by weighing your pros and
cons that you will be able to decide whether to spring for
the extra cash or not.

The advantages are obvious: rapid inclusion and rapid
re-indexing. Paid inclusion means that your pages will be
indexed quickly and added to search results in a very short
time after you have paid the fee. The time difference
between when the regular spider will index your pages and
when the paid spider will is a matter of months. The spider
for paid inclusion usually indexes your pages in a day or
two. Be aware that if you have no incoming links to your
pages, the regular spider will never locate them at all.

Additionally, paid inclusion spiders will go back to your
pages often, sometimes even daily. The advantage of this is
that you can update your pages constantly to improve the
ranking in which they appear in search engines, and the
paid URL inclusion spider will show that result in a matter
of days.

First and foremost, the disadvantage is the cost. For a ten
page website, the costs of paid URL inclusion range from
$170 for Fast/Lycos to $600 for Altavista, and you have to
pay each engine their annual fee. How relevant the cost
factor is will depend on your company.

Another, and perhaps more important, disadvantage is the
limited reach of paid URL inclusions. The largest search
engines, Google, Yahoo, and AOL, do not offer paid URL
inclusion. That means that the search engines you choose to
pay an inclusion fee will amount to a small fraction of the
traffic to your site on a daily basis.

Google usually updates its index every month, and there is
no way you can speed up this process. You will have to wait
for the Google spider to index your new pages no matter how
many other search engines you have paid to update their
index daily. Be aware that it is only after Google updates
their index that your pages will show up in Google, Yahoo,
or AOL results.

One way to figure out whether paid URL inclusion is a good
deal for your company is to consider some common factors.
First, find out if search engines have already indexed your
pages. To do this, you may have to enter a number of
different keywords, but the quickest way to find out is to
enter your URL address in quotes. If your pages appear when
you enter the URL address but do not appear when you enter
keywords, using paid inclusion will not be beneficial. This
is because your pages have already been indexed and ranked
by the regular spider. If this is the case, your money
would be better spent by updating your pages to improve
your ranking in search results. Once you accomplish this,
you can then consider using paid inclusion if you want to
speed up the time it will take for the regular spider to
revisit your pages.

The most important factor in deciding whether to use paid
URL inclusion is to decide if it’s a good investment. To
figure this out, you have to look at the overall picture:
what kind of product or service are you selling and how
much traffic are you dependent on to see a profit?

If your company sells an inexpensive product that requires
a large volume of traffic to your site, paid inclusion may
not be the best investment for you; the biggest search
engines do not offer it, and they are the engines that will
bring you the majority of hits. On the other hand, if you
have a business that offers an expensive service or product
and requires a certain quality of traffic to your site, a
paid URL inclusion is most likely an excellent investment.

Another factor is whether or not your pages are updated
frequently. If the content changes on a daily or weekly
basis, paid inclusion will insure that your new pages are
indexed often and quickly. The new content is indexed by
the paid spider and then appears when new relevant keywords
are entered in the search engines. Using paid inclusion in
this case will guarantee that your pages are being indexed
in a timely manner.

You should also base your decision on whether or not your
pages are dynamically generated. These types of pages are
often difficult for regular spiders to locate and index.
Paying to include the most important pages of a dynamically
generated website will insure that the paid spider will
index them.

Sometimes a regular spider will drop pages from its search
engine, although these pages usually reappear in a few
months. There are a number of reasons why this can happen,
but by using paid URL inclusion, you will avoid the
possibility. Paid URL inclusion guarantees that your pages
are indexed, and if they are inadvertently dropped, the
search engine will be on the lookout to locate them
immediately.

As you can see, there are numerous factors to consider when
it comes to paid URL inclusion. It can be a valuable
investment depending on your situation. Evaluate your
business needs and your website to determine if paid URL
inclusion is a wise investment for your business goals.

Zaak O’Conan discovers and presents information
on to enhance your site, newsletter, marketing and other
Internet related topics. You’ll find his other articles that
expand your horizons at http://WebWorkersWeekly.com

I’ve been operating two small retail Websites for several years with modest success. Recently, I decided to branch out into a different area of e-commerce. I set up five different Websites at once and I wanted to find a way to obtain a lot of links to my Websites in a hurry. I wasn’t interested in paying for promotion, and I don’t care for the tedious process of exchanging links. On a lark, I typed the phrase “unusual Website promotion techniques” into Google, just to see what sort of search results came up.

That search yielded mostly Websites for companies that were offering to promote Websites for a fee, but one link did catch my eye - a site that mentioned writing articles to provide free content for Websites. I read the article on the Website and realized that I had found what I was looking for. This seemed to promise inexpensive, useful, fast results. I would write articles about topics that were relevant to my Websites and submit them to sites that would provide them to other sites that needed content. In exchange for this, I would receive a link back to my site. I decided to give it a try.

I did a search for “free content” on the Web, and made a list of sites that accepted articles and offered “live” links to the author’s Websites. I wrote an article of 400 words or so, submitted it to several different free content sites and waited. In order to accurately judge the effectiveness of this technique, I used a version of my name that I generally do not use as my author name. That way, I could do searches for my name in search engines and be certain that all results related to articles I had written. I submitted my first article in the afternoon and I I did a search for my author name in Google the next morning. I was astonished to see that not only had my article been published by several sites, but my author name turned up in search results just fourteen hours after I had submitted the article!

Clearly, I was on to something. I began writing articles in earnest. It wasn’t hard; as I am promoting seven different Websties, I had seven different topics to choose from. In the six weeks or so since I published my first article, I have written 60 more on topics relating to seven of my Websites. In that six weeks’ time, the total number of links from external sites to my own sites has increased from 765 to 11302. The growth in the number of external links to my sites has been explosive, and I’m now getting daily traffic to each of my sites. In just six weeks, I have managed to obtain a level of traffic that previously took me more than a year to obtain through traditional Website promotion methods. If you have a knack for writing, submitting free content articles is a great, fast, effective Website promotion tool. I highly recommend it.

©Copyright 2005 by Retro Marketing.

Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including End-Your-Debt.com, a site devoted to debt consolidation and credit counseling, and HomeEquityHelp.com, a site devoted to information regarding home equity loans.

FOR IMMEDIATE RELEASE Las Cruces, NM, October 27, 2005

Equity Improvement, based in Las Cruces, NM was created in
August 2005 and offers since September a very unique portfolio
of services to Small & Medium size Companies, Self Employed,
Entrepreneurs, Organizations, Associations, Schools & Retirees,
geared to improving their bottom-line with no upfront cost to
them and to provide Fund Raising Opportunities. It wants to
position itself as “your Win-Win Provider”.

Equity Improvement’s owner O.H. Merenda, with over 15 years of
Management Consulting experience with large Multi National
Companies, now a freelance, searched the market for a range of
services that would be suited to New Mexico and neighboring
business communities. “The unique specificities of this region
are the low cost of living, low purchasing power and a
propensity to attract retirees from across the country. For
businesses, this means low margins and a very competitive & fast
changing market place.” Says Mr. Merenda.

Therefore these services were to contribute directly to business
owners’ bottom-line without carrying any upfront cost that could
negatively influence the decision to hire these services. Also,
these services were to be qualify for Associations’ fund raising
programs and members’ benefits. As a result, Equity
Improvement acquired in September 2005 a portfolio of services
from Taxback LLC (AZ). This portfolio includes three types of
services and includes ancillary services from other same minded
companies.

AUDIT FOR A REFUND services are 100% contingency fee based. This
means no refund-no fee. They include Income Tax recovery,
Worker’s compensation premium recovery & reduction and Phone,
Utilities & Solid Waste bills recovery and reduction.

BOTTOM LINE IMPROVEMENT services include HR & Payroll
eOutsourcing & Business Valuation. The former is a very
efficient & competitive package for companies that cannot afford
the expense of a dedicated HR Executive and outsource their
payroll but still want to cash-in the 8.45% Employer Tax Savings.

RETIREE WEALTH IMPROVEMENT is a Life settlement Service for
retirees looking at the cash surrender value of their life
insurance policy. By means of Requests for Tender, the Market
often proposes up to three times the cash surrender value of the
policy.

Let’s take a closer look at the Income Tax Recovery service,
from Taxback, LLC. Equity Improvement’s other products are in
the same spirit.

Taxback, LLC. is a company that provides business owners with
the opportunity to get a Second Opinion on their last 3 years of
taxes, from a qualified, independent Tax Review Specialist that
has the expertise to identify errors and missed deductions that
may have caused them to overpay. With this FREE TAX REVIEW,
clients can recover any taxes that have been overpaid over the
last 3 years. We find that 60% of returns reviewed uncover
overpayment - with refunds due to clients that average $6,000
plus interest.

The intention is not to replace client’s CPA, but to give them
the peace of mind that they are taking advantage of every
possible deduction they legally and ethically can. Clients
include anyone who has paid or had withheld, federal, state or
social security taxes for the last 3 years, and who has any
combination of the following: 1099 income, self-employment
income, an “S” or “C” corporation, rental income, or W2
withholdings.

Tax review specialists work strictly within tax laws. Their
“secret” is a combination of experience, a thorough knowledge of
the laws, and meticulous attention to details.

All of the independent tax review specialists at Taxback are
licensed CPAs or Enrolled Agents that meet the stringent
standards of ethics and performance and continuing professional
education imposed by the profession. Taxback’s in-house tax
attorney is dedicated to ongoing compliance and ensures that
everything that is done is within the bounds of what is
permissible by law.

Considering that the average American works the first four to
five months of every year just to pay their taxes, the last
thing they want to do is pay more than they have to.
Unfortunately, according to the IRS, millions of taxpayers are
unknowingly overpaying their taxes - some by as much as 25%.

The IRS has $4.8 Billion Dollars of taxpayers’ overpaid taxes,
sitting in a trust fund - waiting to be recovered. But, they’re
not going to give it back unless the proper deductions are found
that were originally missed in the vast tax code, or until
individuals correct the errors that were made. Taxback
specialized in finding these errors and omissions, submitting
the changes, and getting the taxpayer their money back.

For further information contact: O. H. Merenda, Senior Account
Executive Email: OHM@EquityImprovement.com Website:
www.EquityImprovement.com Company: dba Equity Improvement