Archive for August, 2008
30.08.08

Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking

Traffic

There’s a stiff wind blowing in a new direction on the web. And you’d benefit from taking the time to notice the direction its headed.

Website owners are clamoring for “holy grail” hyper targeted (relevant) links from sites with a lot of traffic and high pagerank. More than ever, we are all looking for fewer links to our sites, but much more powerful links.

Another trend to watch and certainly implement on your site is getting the links out of your link directory and onto the content pages of your site.

The trick here is to go through you link directory and clear it of dead wood. Certainly all links who are not reciprocating must go. Then get rid of low-traffic sites with no or very little pagerank. They are doing you no good.

Once you have whittled your directory down to a lean, mean group of links from sites that matter, contact those partners and tell them you are moving their link to a higher traffic spot on your site.

They will of course be glad to hear this. Also look out for deals you can make with each of them to do the same for your site.

“But Jack, won’t this send traffic away from my site?” With all the excitement I can muster in response to that, the #1 question I get, YES!

But it will also work for you as you seek the same kind of link from other sites. Look, you are sending people away from your site anyway. People who are just not going to take action despite your efforts at top-notch content and offers.

Why not reward your partners with traffic like that, where the person might just take action on a partner site? If you have a similar link on THEIR site, you are going to benefit from traffic in the same exact way.

It’s all about how you want people to leave your site. Most are going to do it without doing much more than sign up for your list. Good. You can get them back later. But if they are closing their browser or leaving through a link that has no benefit to you, what have you got in the end? Squat.

But when you are one of your link partners big traffic producers, they are going to be willing to put you higher and higher in their site. You have a foothold because you are a great link partner!

Let loose of your old-fashioned and outdated theories on losing traffic through links on your content pages. The system of link directories hidden in deep corners of your site where no humans ever visit is dying an ugly death.

Getting hip to the changing winds on the net will reap huge rewards for the webmaster who brings their links out from the dark corners of their site and puts them where people can use them.

Seek partners who will do the same for you, and you will actually get an increase in all that’s good: traffic, sales, customers, rankings, and profits.

Jack Humphrey is the author of Power Linking 2: Evolution, available at http://power-linking-profits.com See also http://webfoxmedia.com for more information.

29.08.08

Gaming Notebook Prices to Decline Due to Increased Competition

Tech + More

Just a while ago it seemed like fast laptops were only being produced by a handful of specialist resellers and were built to spec, not mass produced. They were low volume sellers and massive revenue making systems. I think numerous people would concur they always desired a gaming notebook but it was just out of range for the masses. I bet you would say they were the best laptops about, at least performance wise. They would create a lot of excitement but I doubt lots of people would go out and buy laptops at high prices. The future for gaming notebook computers is now seen by the global manufacturers as an unmissable opportunity for them.

I think they would class it as a top end laptop and make great amounts of cash on these especially with their mass production facilities. This could be one of the few money making lines they have as they make nothing on the majority of others due to the giant competition. Additionally they can use their gigantic marketing funds to entice buyers further into parting with their cash or bringing out the credit cards to buy laptops like these ones. This is an enormous threat to littler boutique resellers. The top notch technology will quickly make its path into the view of the everyday customers. I believe purchasing from a familiar brand additionally provides the perception of greater value.

Amazingly, the laptops they’re making are a handful of the best laptops to date. This is a major opportunity the littler competition need to apply to their advantage. Selecting the specification is something all the geek’s enjoy. Being educated in the technology, these kinds of buyers are savvy to what specifications to look for. The tech specs are of great significance for this sort of person.

Obviously from the consumers perspective, its a great situation. This should continue to make the high end technology increasingly affordable for the consumer. I think even industry experts would have a tough time seeing where the market is headed. New innovations are continuously being launched and that should keep prices relatively high. As the gaming notebook division becomes over crowded with large companies, many will utilize a wait and see tactic.

27.08.08

Downs and Ups

Counsel, World Of Self Improvement

Is it any wonder that we sometimes have poor self esteem. We are teased by our friends, parents and grandparents as we grow up. More than a few school teachers hide behind their own ineffectiveness by criticizing their students. Many first line supervisors have no idea what leadership is and try to rule by intimidation. It is a wonder any of us survive. We grow up in constant need of self esteem improvement. You would think in a society that has grown up around putting people down there would be ready sources of people trained to help bring them back up again.

As I leave our local grocery store I always pass by a book rack filled with the onward and upward type books. Almost every time there is someone standing there reading them. Our druggist has a section of books all devoted to the same thing and they seem to get a lot of attention. Sometimes I think we get little booked to death and what we really need to do to accomplish self esteem improvement is to actively do something rather than sit at home and read. No, I do not know what it should be but my sense is it should involve other people.

24.08.08

Internet Search Engine Marketing Get Traffic to Your Web Site

University of Lifestyle

Lets start off with the Domain name. If you are planning on starting your own web site and have not chosen a domain name as of yet and want to get targeted traffic from the search engine marketing then consider a good keyword domain that is related to your web site topic. This simple technique has proven to work with search engine marketing for indexing (position) and overall keyword weighting. Now there are other factors to get considered by search engines like properly preparing your meta tags in the html. The meta tags that still hold importance to search are Title Tags, and Description Tags. Keyword tags do not hold the same importance like it use to. Another important factor is on page keywords, these are relevant keywords found on the body text of your website and choosing the proper keywords with relevance, keyword weighting (4-7%), as well as keyword proximity will be the difference between your website getting listed page 40 or page 2 or even page one in search engines.

Another important internet marketing puzzle piece for search engines is link building. This is the process were you get your website links listed on other important websites. There are different ways do accomplish this - reciprocal links and one way linking. Reciprocal linking involves you trading links with other webmasters, be sure that your website topic is relevant to link partners site. The other link building option is one way linking; this process involves you submitting your site to directories in the proper categories. Which is better? Research has shown that one way linking holds more importance to internet marketing In search engines that reciprocal. How many links should I drop? Never stop dropping links. You should continuously do link building it shows your site as importance to search engines. Remember when submitting links to have you text link contain important keywords relevant to your site.

The work involved for Search Engine Internet Marketing is extensive and to be honest hard if not done correctly. Organic search is a process and takes time so be patient and try to collect as much information as possible when entering this field before getting started.

Now there are internet marketing paid options that deliver traffic to your site faster than the initial process of search engine optimization. Don’t shy away from paid options because if you want to be successful online you really should consider FREE and PAID internet marketing for you internet business website. Some paid options include PPC or paid per click. This process is very fast way to get targeted traffic to your website by bidding on PPC keyword text ad placement in search engines. The more you are willing to bid the higher your placement will be in search engines. This option can run you a few dollars a month to a hundred dollars a month or even a few thousand a month depending on what you are selling and marketing and the size of your internet marketing budget. If your PPC campaign is not done correctly your budget be gone before you can blink so be sure to research this option before you jump in.

Another paid option, which has taken the internet by storm, is Million Pixel Home Page internet marketing. These NEW search engines marketing explosion is returning high amounts of traffic for a fraction of the total cost of PPC. Reports are showing great click through rates, increase in sales as well as overall increase in website for those sites that are participating. The cost is affordable and is a one-time payment in which the Million Pixel Home Page webmasters keep your website link on line for at least 3 years. This type of internet marketing will pay for itself time and time again. These Million Pixel Pages create traffic by creating buzz with unique SEM techniques that get visitors in and visiting your site and besides people seem to love them. It has been proven and it really works.

Remember the lifeline to your websites is traffic, with out it you website will never be discovered and never succeed. The above options are proven methods you should consider. Research all option before jumping in, the more you know the better.

This article was written by Wayne Hagerty certified Search Engine Internet Marketing professional with years of experience. To get continuos traffic to your own business and website is as simple as visiting the Million Pixel Page a new hot online traffic generating system. Learn more about how his unique Internet marketing platform can bring your site continuos high volume traffic for years to come. Get traffic now at: http://1-millionpixelpage.com

24.08.08

Get a new house with bkr mortgage, 340063 euro in 48 hours

Cash Flow + Credit, Internet Finance, Web Of Loans

Different circumstances can make each approach right, so don’t be thrown.

The Dutch translation means: Woon je in Noordenveld of Cromstrijen en heeft u BKR notering’ Lenen met een BKR notering is nergens zo eenvoudig. Koop een ander huis met krediet met bkr registratie, 395364 euro is gewoon mogelijk om te financieren. Van Edam-Volendam tot De Wolden, financieren met zonder BKR kan hier altijd.

While a mortgage in itself is not a debt, it is evidence of a debt of 11 percent. Although most mortgage experts say that rates 3 percent are pretty much the same wherever you go, give or take this tiny 6 percentage. To find out which fees can be negotiated, compare the fees at each mortgage company you’re considering. But others will claim low rates to bring in customers or tell you that the rates 6 percent offered by competitors will change.

So how do you find a lender or broker you can trust’ In most jurisdictions mortgages are strongly associated with loans 5 percent secured on real estate rather than other property and in some cases only land may be mortgaged. Some will quote you precise, competitive rates 8 percent. In other words, the mortgage is a security for the loan that the lender makes to the borrower. Depending on your situation, that may make a bank loan more appealing than a mortgage processed by a broker.

Both banks and brokers have their strengths and weaknesses. Many of these fees are fixed but some can be negotiated.

It is a transfer of an interest in land, from the owner to the mortgage lender, on the condition that this interest will be returned to the owner of the real estate when the terms of the mortgage have been satisfied or performed.

Brokers work with many mortgage bankers and, as a result, can sometimes find slightly more competitive rates 9 percent perhaps lower but dealing directly with a mortgage banker can move a loan along more quickly. Different lenders charge different fees. See which lenders are charging fees 9 percent and for how much. Start with credibility. It’s not easy to know if the prices quoted by lenders are reliable. See mortgage loan for residential mortgage lending, and commercial mortgage for lending against commercial property. And of course, each loan and each borrower are different. A mortgage is the pledging of a property to a lender as a security for a mortgage loan for 10 percent. Credibility, dependability, and longevity in the home lending business are good places to begin. Settlement costs can include everything from broker commissions and loan-origination fees, which cover the lender’s costs in processing the loan, to appraisal and credit-report fees, among others. Arranging a mortgage is seen as the standard method by which individuals and businesses can purchase residential and commercial real estate without the need to pay the full value immediately.

23.08.08

Nokia 1112 Going Cheap!

Telco

The Nokia 1112 has proved popular since its launch in April 2006. The 1112 is basic but functional for the price. The Nokia 1112 is a good generic handset that would be appropriate for a broad range of users.

There are lots of incentives available to savvy mobile handset users. Using a site that allows you to compare mobile phones you may see a 12 m free line rental deal.

The Nokia 1112 has support for 2G GSM 850 / 1900 - US version . The Nokia 1112 is equipped with Polyphonic (20 channels), with MP3 grade tones ring tones along with a vibration alert . We found the 1112 small and comfortable to carry. If the colour scheme of your handset is something you are interested in, you should be aware that this handset can be bought in, Red, Blue and Black. This handset weighs just 80 g. The screen is a Monochrome graphic. The Nokia 1112 has a battery cell life of 380 hours standby time and talk time of 5:00. The Nokia 1112 is that is supplied with a Standard battery, Li-Ion 700 mAh (BL-5CA) battery cell. Additionally the 1112 has , Built-in handsfree, Picture messaging, Demo mode for phone, Exchangeable covers, Speaking alarm and clock and Reminders.

This is now quite an old phone, but still does a great job. If you see one, in a clearance offer you could get a real deal.

23.08.08

What is Neurotransmitter Deficiency Disorder and How Can It Cause Depression, Anxiety, and…

University of Lifestyle

Neurotransmitters (NTs) are essential chemical messengers that regulate brain,
muscle, nerve and organ function. The most common NTs are serotonin, dopamine,
norepinephrine, and epinephrine. Low levels of these important chemicals is
extremely common in the general public and is due to innumerable lifestyle,
environmental, and dietary factors. This article is intended to help the reader
determine whether they may be deficient in NTs and how evaluation and treatment
of this disorder can help.

People with neurotransmitter deficiency disorder can suffer from one or more of the
following conditions: obesity, depression, anxiety, fibromyalgia, chronic fatigue,
insomnia, attention deficit, learning disorders, panic attacks, migraines, pms,
menopausal symptoms, digestive complaints and many more.

Selective serotonin re-uptake inhibitors (SSRIs) and other drugs working on the
neurotransmitter biochemistry such as Prozac, Zoloft, Effexor, Celexa, Wellbutrin,
etc. are currently some of the most commonly prescribed drugs. They work by
artificially increasing the amount of serotonin in the synapse of the nerve which
allows a temporary improvement in the chemical messaging system.

The problem with this approach is that these drugs DO NOT increase serotonin
levels and in fact deplete reserves of the NT. This occurs because the SSRI class
drugs cause an increase in an enzyme called MAO. It is common for people to
experience only temporary improvement due to this effect.

The most effective way to correct a neurotransmitter deficiency is to perform a
simple urine test to measure the NT levels. The treatment for optimizing the
neurotransmitter levels is to provide the basic amino acid precursors or building
blocks so the body can replenish the inadequate levels.

The true value of any treatment is the results it produces. Using this approach over
the last year, I have helped coach many patients to a higher level of wellness.
Patients with chronic depression, anxiety, and or insomnia have experienced a new
sense of wellbeing while continuing their prescription, others have successfully
weaned themselves off their prescription SSRI drugs after their symptoms have
improved. Weight loss patients using slightly higher amino acid dosing consistently
lose 1.5-2.5 lbs. per week without hunger while improving their lean muscle/body
fat ratios.

FAQs regarding Dr. Nelson’s NT program for anxiety and depression

Q. If I am already taking SSRI drugs, can I safely use this amino acid approach?

A. In my clinical experience I have seen great results with patients who have been on
SSRI drugs for many many years. First, we get the person feeling better, then if the
patient chooses, we slowly wean them off their prescription drugs.

Q. How does amino acid therapy increase NT levels?
A. 5HTP is converted into serotonin and then melatonin. Phenylalanine is converted
into tyrosine, then dopamine, L-Dopa, norepinephrine, and lastly epinephrine.

Q. How do you measure for the neurotransmitter levels in order to determine
appropriate treatment?

A. The levels for epinephrine, norepinephrine, dopamine, serotonin, GABA, PEA,
histamine, and many others can be measured with a simple urine test. An initial
urine test can be given and then repeated after 6 to 12 weeks of therapy to
determine optimal neurotransmitter levels have been obtained.

Q. Are there any side effects associated with the amino acid neurotransmitter
therapy?

A. Not only are there no side effects, but there are numerous side benefits. People
with depression often find relief not only from depression but also insomnia,
fatigue, GI symptoms, chronic pain, pms, menopausal symptoms, obesity, food
cravings, etc. In a small amount of people (less than 5%) people could have gastro
intestinal symptoms such as nausea, cramping, diarrhea, etc. This occurs in people
with severe neurotransmitter deficiency. This usually occurs within the first three
days and is solved by stopping all amino acids. Therapy is continued at very low
dosing after symptoms abate and then slowly increased to therapeutic levels over
three to six weeks.

Q. How long will it take until my symptoms of depression/anxiety improve?

A. Each individual responds differently to treatment. Some patients have noticed
incredible improvements in moods in a few days, others don’t notice any
improvements for a period of time (sometimes 3-4 months) and then notice gradual
improvements over the following 3 to 6 months, most patients notice gradual
improvements beginning after 1 month of treatment and then continue to improve.

Q. What should I expect during a normal course of evaluation and treatment?

A. Evaluation involves an initial office visit to determine overall health history,
prescription drug levels, severity of symptoms, and any related health concerns.
There is an optional urine test for neurotransmitter levels. Treatment consists of the
following:

1. Conditioning Phase - a one to two week period to prepare the patient for higher
levels of therapeutic amino acid dosing.

2. Therapeutic Phase - a period lasting anywhere from two months to 1 year+ where
high levels of amino acids are given to restore the neurotransmitter levels.

3. Maintenance Phase - ongoing treatment with a small amount of amino acids to
maintain the levels of neurotransmitters. This provides enough amino acids to
replace the neurotransmitters excreted throughout the day.

Q. Will I need to stay on amino acid therapy indefinitely?

A. Most people need to stay on a low level maintenance dose in order to continue
to feel well after their 2 month to 1 year plus treatment phase. If people stop taking
the amino acids, their neurotransmitter levels will slowly decrease over time.

Q. What amino acids are used in this therapy?

A. The amino acids used depend on the unique situation. The therapy will include
any number of the following: 5HTP, tyrosine, phenylalanine, cysteine, mucuna
(herbal L-Dopa), theanine, glutamine, taurine, methionine, GABA, phosphorylated b
vitamins, minerals, and anti-oxidants.

Q. What is the approximate cost of the therapy?

A. The cost of the neurotransmitter replacement therapy can range from $80 to
$120+ during the therapeutic phase. After the patients symptoms have improved
and the urine tests show optimal levels, the cost for the maintenance therapy is
significantly less.

Q. What’s the success rate for anxiety and depression using this approach?

A. Anxiety and Depression are conditions that are multi-factorial. Patients that
follow the dietary recommendations, take the supplements and don’t give up before
the neurotransmitters levels have been restored have a very high success rate. This
natural therapy corrects the biochemical imbalance associated with these
conditions. Patients working with a qualified counselor or therapist to address the
mental and emotional aspects of these conditions have an even higher success rate.

William Nelson, NMD is a Naturopathic Medical Doctor in private practice in North
Scottsdale. He specializes in the treatment of depression/anxiety and weight loss
using amino acid therapy. Dr. Nelson combines time honored natural therapies with
the latest advances in medical science for the treatment and prevention of all other
chronic and acute health concerns. 7500 E. Pinnacle Peak Rd. A207 Scottsdale, AZ
85255 480-563-4256

21.08.08

Rocky Relationships: Four Problems You Can Have With a Search Engine Marketing Company

University of Lifestyle

Not all relationships go smoothly. Even the best relationships have their rocky parts. What can you do to prepare for the bad times?

1) Limitations
Just because you grow, doesn’t mean that your search engine marketing company will. This means that you may need to seek a company that can fulfill you needs, or even hire someone on who can take care of your needs. Either way, just be aware that there is the possibility that you and your current company may part ways down the road as you get bigger. A good way to prevent this is by making sure that the company you start with can handle a wide variety of problems, and that it looks like it will grow with you.

2) Seven Year Itch
There seems to come a time in most relationships where one or both partners want to try something new. Business relationships aren’t particular immune to this phenomenon; marketing companies decided to drop clients as they decide that they don’t want to deal with certain kinds of clients, and your company may decide to go in an entirely new direction, and your current search engine marketing company can’t go with you. Just make sure that you occasionally ask for, and receive backups, of what the company has done for you, and you will be well prepared for when this happens.

3) Death Of A Partner
The vast majority of businesses do not survive. That is a sad, sad fact. Unfortunately, when the search engine marketing company that you needed to do your marketing is no longer in business, it can be severely disable your business. As above, just make sure that you get the occasional back-up of all files related to your business, and you can pass those files to your next company.

4) Lack of Performance
Rarely, a search engine marketing company will start out doing what you want them to, and then stop doing it as well, either do to personal problems, personnel changes, or other issues. At that stage, you need to discuss the problem with the person, and find out if the problem is just temporary. Based on that, decide if looking for another company is in your future.

Being aware of problems before they happen allows you to solve the problem before it happens. These tips should help you to prepare for most of the problems you will face.

Get expert answers and more information on Search Engine Optimization services as well as other expert advice the latest Internet Marketing topics at Marketing-Helpers.com . Marketing-Helpers.com is a resource for business owners, managers, and marketers find the answers and services they need to operate a highly successful Web site. Get advice from experts like Bryan Hornung and we’ll show you how the best way for you to connect with a search engine optimization specialist or search engine optimization company to increase web site traffic with a managed search engine marketing services.

16.08.08

Profitable Marketing Programs (Part 1)

University of Lifestyle

Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business.

The full benefits gained from a marketing program are not directly and immediately measurable. Many benefits happen over time. Advertising; brand building and awareness; Web site improvements; and other types of programs may be profitable in the long run but costly in the short term. Often, the best approach for these programs is to first set aside a budget, then spend your budget on the program(s) with the most potential for long term success.

Investments in improvements — such as a redesign of your Web site — may seem unprofitable at first, but are nonetheless the right thing to do. Many of these programs are beneficial because they keep you from losing business to your competitors over time. For these types of projects, the correct question to ask is “What happens if I do this versus if I do not?” Know how much your business must grow over time to make the improvement worthwhile and compare this to your potential business growth. If the cost is not reasonable compared to the potential, then look for other solutions.

Another reason the benefits of a marketing program may not be directly measurable is because new customers gained as a result of the program may, over time, buy from you more than once (i.e. have a lifetime value that is greater than the profit from a single purchase). Also, happy customers tend to refer additional customers by spreading the word about your goods and services. Both of these factors indirectly increase a marketing program’s overall profit.

Making Assumptions

Predicting profitability can be a series of “best guesses” based on assumptions. In fact, you could probably manipulate your assumptions to make a program as profitable (or unprofitable) as you wish. A more successful approach, however, is to try to legitimately forecast profit. Be as reasonable as you can with assumptions, and then decrease your expected revenue by 20% - 25%. Often, results (either costs or revenue) come in worse than reasonably expected for a variety of unforeseen reasons.

Figuring Break Even Point

For promotional programs, you can decide how much to spend on the program by figuring out your break even point. One way to do this - while also taking into account longer term profits - is by basing the break even analysis on the amount of profit you expect to earn from new customers gained through the promotion, both now and in the future. To figure the break even point in this way, you should know:

1) the program’s expected response rate,
2) the program’s expected conversion rate, and
3) the lifetime value of a new customer.

Here, the response rate is defined as the percentage of those exposed to your program that you expect will take you up on your call to action.

For the formulas in Part 2 of this article, express the response rate as a decimal (Examples: 1%=.01. One-half percent=.005)

Conversion rate definition is the percentage of responders you expect to become customers. For the formulas in Part 2, express the conversion rate in decimal form (Examples: 10%=.1. 1%=.01. One-half percent=.005).

The lifetime value of a new customer is the amount of dollar profit you will make from the customer over a certain time period. It is common to define lifetime as anywhere from 18 months to two years.

Response and conversion rates can vary widely, depending upon how targeted your prospects are, how well your offer is written, and how involved the purchase decision is for your product. The type of program also has an impact on your response and conversion rates. To estimate these rates for your program, you can look to your past experience and/or ask the program vendor. You can also search on general marketing and research Web sites to find rules of thumb for your type of program. In all cases, document your assumptions. You will need them later to analyze program results.

In Part 2 — http://www.websitemarketingplan.com/online/breakeven.htm — I will look at three ways to approach break even analysis, depending on how the marketing program is structured.

Publication Guidelines:

When publishing this article on the Internet, please make at least one URL in the “About the Author” resource box clickable. Also, please notify Bobette Kyle of publication (articles @ websitemarketingplan.com).

Copyright Bobette Kyle. All rights reserved.

Bobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network - http://www.websitemarketingplan.com - and author of the marketing plan and Web promotion book “How Much For Just the Spider? Strategic Website Marketing For Small Budget Business: http://www.HowMuchForSpider.com

15.08.08

Are Obese Women Getting Short-Changed By Chemotherapy Treatm

University of Lifestyle

How much chemotherapy does an obese woman need? Typically an obese woman with breast cancer would receive reduced doses of chemotherapy as they battle breast cancer. Back in June of 2005, a study published in the Archives of Internal Medicine concluded that obese women should receive chemotherapy based on actual women, and not in reduced amounts as the standard practice.

And now again a study presented in the August 2005 edition of Lancet claims that doctors should not reduce chemotherapy doses for obese women when no receptors for the hormone oestrogen have been found on the breast cancer cells. This type of cancer is called oestrogen-receptor negative.

Clinicians often reduce chemotherapy doses for obese patients because of worries about how the treatment may react with the patient and affect their overall health.

According to the study’s director Marco Colleoni of the European Institute of Oncology, Italy, and his colleagues, reducing the first course of chemotherapy for obese patients with oestrogen-receptor negative breast cancer proves “detrimental”.

Colleoni and his team looked at the relation between body-mass index (BMI), chemotherapy dose reduction, oestrogen receptor expression, and outcome for pre-menopausal women with breast cancer by examining data from four randomized trials.

They found that 97 out of 249 obese patients received less than 85% of protocol specified dose during the first course of chemotherapy compared with patients with normal and intermediate BMI.

Obese patients with oestrogen-receptor negative disease that received 85% or more of the first protocol specified dose had significantly better disease-free survival and overall survival than those who received less than 85% of the normally recommended dosage.

Yet, obese patients with oestrogen-receptor positive breast cancer who had reduced doses of chemotherapy did not have a significant difference in their outcome compared with those given the recommended chemotherapy doses.

And contrary to popular practice, the researchers also noticed that obese patients initially treated with protocol doses of chemotherapy did not have more toxicity than patients who received reduced doses.

Dr Marco Colleoni concluded that, “Our findings suggest that for women with ER-absent or ER-low tumours, reduction in chemotherapy dose should be avoided.”

The message for obese women coping with cancer is to be aware of your risks and rights. Ask your doctor will she recommend lower doses of chemotherapy for you based on your weight and ask why.

Resource: Lancet, Archives of Internal Medicine
About the Author

Health author and Stanford University graduate Naweko San-Joyz lovingly writes from her home in San Diego. Her works include Acne Messages: Crack the Code of Your Zits and Say Goodbye to Acne (ISBN: 0974912204) and Skinny Fat Chicks, Why We’re Still Not Getting This Dieting Thing (ISBN: 0974912212). http://www.Noixia.com

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